Fred Perry head of brand on the retailer’s new Soho homecoming
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Founded by the legendary Wimbledon champion, Fred Perry is an iconic, historic fashion brand with real roots in London’s Soho. When the tennis star designed his first polo shirt in 1952, the garment was intended to be confined to the clean cut world of professional tennis and table tennis. Despite winning Wimbledon three times, Perry...
