Frasers Group snaps up children’s cycle brand Frog Bikes from administration
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Frasers Group has acquired children’s cycle brand Frog Bikes after the business fell into administration earlier this year. The Sports Direct owner, controlled by retail tycoon Mike Ashley, struck a deal for the brand following a sales process run by administrators at FRP Advisory, according to Sky News. The value of the transaction has not...
