Frasers Group offloads Sports Direct Malaysia in $150m deal
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
Frasers Group has agreed to sell its Sports Direct Malaysia business to MAP Active for around $150m (£113m), as it pushes ahead with a partner-led expansion strategy across Southeast Asia. The retail giant will sell its entire interest in Sports Direct Malaysia to PT MAP Aktif Adiperkasa Tbk, known as MAP Active, which is already...
