Frasers Group launches AI shopping assistant, sees conversions jump 25%
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
5-Axis Cultural Radar
Frasers Group has launched a new AI shopping assistant across the FRASERS website as it looks to make online product discovery faster, smarter and more intuitive for customers. The new tool, called Ask Frasers, has been rolled out on the retailer’s premium fashion and lifestyle platform and is designed to help shoppers find relevant products...
