← Back to feed Music & Entertainment

Fox acquires Roku for $22B to accelerate streaming advertising business

Marketing Dive 15 June 2026 8h ago
Fox acquires Roku for $22B to accelerate streaming advertising business
62
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.
Read Full Article → Marketing Dive ↗