Foster’s blows the froth off beer advertising
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Foster’s is sending up the solemn business of beer advertising in ‘The Amber Nectar’, a new campaign from Publicis London that revives its ‘Good Call’ platform. Directed by Carl Sundemo through MindsEye, the 20-second film serves up cinematic landscapes, dramatic ingredient stories and rather more reverence than a pint probably deserves. Then the silliness creeps […]
