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Fossil ads using AI to identify target profiles earn 58.8M impressions

Marketing Dive 06 August 2026 10h ago
Fossil ads using AI to identify target profiles earn 58.8M impressions
63
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
5/15
Relevance Freshness Authority Brand Depth
In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles.
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