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Fortune 500 CMOs Turn to Freelancers in Major Talent Shift

Adweek 26 February 2026 8h ago
Fortune 500 CMOs Turn to Freelancers in Major Talent Shift
66
Relevance
21/25
Freshness
25/25
Authority
16/20
Brand Signal
0/15
Depth
4/15
Relevance Freshness Authority Brand Depth
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
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