Fortnum & Mason director of online on why listening to customers is not a luxury
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Even when working for Fortnum & Mason, Sarah Wilkinson is blown away by the heritage department store’s attention to product provenance, brand authenticity and devotion to customer care. Wilkinson joined F&M two years ago as director of online, having previously worked for luxury fashion house Jimmy Choo. “It’s not until you come here that you...
