Formula One team Alpine names Gucci as title partner for 2027
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Formula One team Alpine has named Gucci as its new title sponsor from 2027, racing under the name of Gucci Racing Alpine Formula One Team from the 2027 season. This marks the the first time a luxury fashion house has served as the title partner to a F1 team. Gucci will be taking over from BWT...
