Formafantasma named creative directors of 800-year-old apothecary and perfumery
Culture Index
Score Breakdown
Relevance
18/25
Freshness
20/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
One of the oldest surviving pharmacies in the world, Florence's Officina Profumo-Farmaceutica di Santa Maria Novella, has appointed Italian design duo Formafantasma as creative directors. Their new role will see studio founders Andrea Trimarchi and Simone Farresin focus primarily on the company's products. The studio aims to unravel their hidden histories and inform new launches, The post Formafan
