Forget low-calorie food, Chinese youth turn to tasteless, chewy snacks to lose weight
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Young dieters in China are increasingly turning away from low-calorie foods in favour of a new trend: chewy snacks. On social media, they are sharing their new-found favourites, including beef jerky, frozen buns, and even baby teething biscuits – each characterised by their toughness and chewiness. Many prefer chewy foods as a way to keep their mouths busy and trick their brains into feeling satis


