Forget jet-setting. ‘Lore-tripping’ is the weird new way Gen Z is traveling
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
7/15
Depth
8/15
5-Axis Cultural Radar
When planning a vacation, many might look for a warm spot to escape the cold weather, a romantic destination for an anniversary, or maybe a cultural hot spot for art geeks. But Gen Z seems to have different priorities when it comes to booking a getaway. According to a recent trends report from Airbnb , Gen Z is looking for travel destinations with an added story, or lore, referring to the trend as
