Forest taps £1 Fish Man for £1 rides push
Culture Index
Score Breakdown
Relevance
9/25
Freshness
20/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Forest has launched a new in-house campaign built around its £1 ride offer, teaming up with viral internet figure the “£1 Fish Man” to bring fresh attention to its pricing model. The London e-bike ope
