Ford CMO on bringing American values to life for nation’s 250th birthday
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.
