For many outside China, Dear You reflects family history, not politics
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
6/15
5-Axis Cultural Radar
When a modest Chaoshan-dialect film about an indebted grandson, a missing grandfather and a bundle of yellowing remittance letters opened quietly in China in late April, few expected it to become one of the biggest films of the year. Yet Dear You has earned more than 1.8 billion yuan (US$265.75 million) at the Chinese box office. It has done so without major stars or heavy promotion – an unlikely


