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For a China on the rise, soft power is vital

South China Morning Post 12 July 2026 9h ago
For a China on the rise, soft power is vital
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Brand Signal
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Europeans are reconsidering who their countries should partner with in an increasingly uncertain world. A June survey of 24 European Union countries by Public First on whether to have closer ties with the United States or China found opinion divided. Eight leaned towards China, nine favoured the US and seven were split. This is not just a question of economics or geopolitics. It is about reputatio
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