Football shirt sales surge as nostalgia drives 2026/27 kit boom
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Adidas’ new Liverpool home shirt for the upcoming 2026/27 season has seen sales surge 99% at JD Sports compared to last year’s design, despite a fifth-place finish in the Premier League in the 2025/26 season.
