Foot Locker debuts year-round basketball brand platform under new CMO
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
