Foie gras, puppies, water parks: North Korea gets a glow-up
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Coffee bars. Water parks. Retail therapy. North Korea – a country few would associate with leisure or pleasure – is experiencing an unlikely outbreak of fun. Leader Kim Jong-un, himself no stranger to indulgence, is orchestrating new ways for his citizens to spend their wealth. North Korea’s imports of massage equipment have surged 40-fold over the past decade, according to Chinese customs data

