Flying Seoul-o
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
15/15
Depth
5/15
5-Axis Cultural Radar
Another diary entry about another press trip? Groundbreaking, I know, but it’s the season. Thom flew to Los Angeles to take in Dior’s art house couture, Ch’lita was on the French Riviera with Burberry, and I jetted off to Seoul with Audemars Piguet. I know these trips are hardly the norm outside the media bubble—and no, […]
