Fix My Curls Puts the Curl Right in the Logo
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Hair care shelves have gone quiet and minimal lately, all soft neutrals and whispering fonts. almst studio's work for Fix My Curls goes the opposite direction, building an entire identity around one shape, the curl itself, baked right into the logotype and echoed in bulb capped tubes across a candy colored, 50 plus SKU lineup. The post Fix My Curls Puts the Curl Right in the Logo appeared first on
