Five Guys to open in Beijing as more US chains hunger for success in China
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
6/15
5-Axis Cultural Radar
American burger chain Five Guys will debut its first Beijing store next month, the company said last week, joining a group of US fast-food brands newly entering or accelerating their expansion in China. Chains including Wendy’s, Chili’s, Texas Chicken and Popeyes are hoping to grab a slice of the world’s second-largest consumer market as they face saturation at home, analysts said. Five Guys opene

