Fitbit’s founders designed a wearable for the whole family
Culture Index
Score Breakdown
Relevance
19/25
Freshness
8/25
Authority
25/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
Long before 2007 when the health tracker Fitbit single-handedly mushroomed the market for wearable technology, another wearable device had been dominating the niche for nearly 20 years. Life Alert, an emergency medical alert device company, had created a remote control device worn as a pendant that could connect people to emergency services at the click of a button (never forget its iconic tagline
