Filmmaker Lauren Caster Is Spending 30 Days on the Internet Convincing People to Watch Her Indie
Culture Index
Score Breakdown
Relevance
19/25
Freshness
21/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
The "Rhythm Is a Dancer" writer/director talks about how she turned her frustrations over getting her movie seen into a marketing tool, and how she harnessed social media to make millions aware of her film.

