FIFA World Cup turns New York's Times Square into global fan hub
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Surrounded by dozens of dazzling screens and crowds of tourists, World Cup fans have turned New York’s Times Square into a daily meeting spot for supporters from around the globe. “I’m impressed. It’s amazing to see so many people gathered,” said Christoph Altmeks, a German, as he stood in the middle of a sea of his country’s fans wearing white shirts. Some supporters have taken to playing soccer
