FIFA, who? The World Cup’s coolest jerseys come from indie designers
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
On the soccer field, athletes sporting official gear from the likes of Nike and Adidas might be the norm. But on the sidelines, it’s bootleg merch by independent designers that is dressing stylish fans during the World Cup. Designing an official kit for the World Cup comes with many rules and regulations that outline just how creative a design can be. For instance, official jerseys cannot be sleev
