FIFA says it hopes to sell $4.2bn stake in its tournaments
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
FIFA said Tuesday it plans to sell a stake in the business operations of the World Cup and its other competitions through the creation of a semi-private subsidiary. World football’s governing body said it would retain a majority share in FIFA Forward Enterprise (FFE) but hoped to raise $4.2 billion later this year by “carefully selecting long-term investors who will purchase minority, non-controll
