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Fierce competition and shifting tastes squeeze China’s yoga apparel market

South China Morning Post 18 July 2026 3h ago
Fierce competition and shifting tastes squeeze China’s yoga apparel market
72
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
Relevance Freshness Authority Brand Depth
China’s yoga apparel market is grappling with fierce competition and slowing growth amid sluggish domestic consumption, as middle-class shoppers diversify their activities, according to analysts. Lululemon, the Canadian athletic apparel brand popular among China’s middle class, continues to face sales pressure in the world’s second-largest consumer market. Lululemon’s same-store sales growth at sa
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