Fierce competition and shifting tastes squeeze China’s yoga apparel market
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
China’s yoga apparel market is grappling with fierce competition and slowing growth amid sluggish domestic consumption, as middle-class shoppers diversify their activities, according to analysts. Lululemon, the Canadian athletic apparel brand popular among China’s middle class, continues to face sales pressure in the world’s second-largest consumer market. Lululemon’s same-store sales growth at sa


