Festival promoting South Korea’s ceramic culture faces fury over Chinese-made prizes
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Organisers of South Korea’s renowned Yeoju Ceramic Festival have apologised after Chinese-made ceramic products were distributed as giveaway prizes at an event intended to promote the country’s pottery heritage, sparking public backlash and online criticism. The controversy emerged after a social media user said on Tuesday that a miniature moon jar received through a festival promotional event car
