Ferrari Unveils First Electric Supercar, Luce, Designed By Apple Legend Jony Ive
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
The Luce marks Ferrari’s first EV, first five-seater, and first major design collaboration outside the company’s own studio.
