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Feature: The Drop Economy

2PM 17 April 2026 1h ago
Feature: The Drop Economy
71
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
10/15
Relevance Freshness Authority Brand Depth
Palantir turned a merch store into the most important brand-equity case study in commerce; Shopify was pivotal. This essay is a feature post in an upcoming edition of the 2PM Newsletter. It’s cool to hate Palantir. The brand operation suggests that there is a silent majority of those who cheer on the brand, its CEO,… Continue reading →
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