FatFace’s product director and trading & sustainability director on collabs, marketplaces and European growth
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
Kate Brown, product director, and Nick Stevenson, trading & sustainability director, at FatFace discuss building authentic, values-led collaborations; using marketplace partnerships to reach new European customers; and strengthening its international expansion. The UK fashion brand’s latest design partnership has seen it work with the V&A, while it harnesses a Zalando tie-in to connect with shoppe
