Fashion is now the largest category on Whatnot as brands flock to the platform
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
5-Axis Cultural Radar
The live shopping app Whatnot is in the midst of a notable growth period. After a $225 million funding round late last year, the company is now valued at over $11 billion, with 20 million buyers joining the platform in the last year. And as it grows, Whatnot is becoming even more attractive for fashion consumers, sellers and brands.
