Fashion Briefing: Why Rolex discontinued one of its most iconic and coveted watch models
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
The discontinuation of the Pepsi watch is a "seismic moment" in the watch industry that will be discussed for decades, experts say.
