Fashion Briefing: What’s driving the resurgence of the rugby shirt
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
8/15
5-Axis Cultural Radar
Over the last month, the number of rugby shirts on runways, worn by celebrities and released by brands at every price point has reached a critical mass. High-end versions of the rugby shirt were shown by the likes of Gucci and Zankov at Milan and New York Fashion Week, respectively. And celebrities like Gigi Hadid and Rihanna have been photographed in classic rugby shirts, leading to roundups and


