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Fashion Briefing: Sneaker brands are slowing their drops to combat sneaker fatigue

Glossy 16 July 2026 12h ago
Fashion Briefing: Sneaker brands are slowing their drops to combat sneaker fatigue
66
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
4/15
Relevance Freshness Authority Brand Depth
In recent years, the sneaker release schedule has been cluttered with new drops. But now, sneaker brands are taking a different approach: taking time between their releases. They're also debuting entirely new silhouettes, rather than repeatedly rolling out iterations on existing models. The aim is to increase the impact of each release as consumer interest in sneakers declines.
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