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Fashion Briefing: Resale platforms and buyers are embracing auctions as a source of deals and data

Glossy 15 October 2026 Yesterday
Fashion Briefing: Resale platforms and buyers are embracing auctions as a source of deals and data
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Thanks to the rise of resale and live shopping platforms like Whatnot, more Americans are buying their secondhand fashion in competitive auctions, rather than straight transactions. Whatnot, which operates livestreamed auctions, reached a $20 billion valuation with over 20 million new accounts created this year, for example. Adobe data from this spring found that nearly 40% of American consumers h
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