Fashion Briefing: Inside Brooks Brothers’ turnaround plan and billion-dollar ambitions
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Brooks Brothers is in the midst of a significant turnaround since its bankruptcy in 2020. Under new owners Authentic Brands Group, Michael Bastian along with Brooks Brothers CEO Ken Ohashi have been focused on returning Brooks Brothers to its former glory, with ambitions of making it into a billion-dollar brand.
