Fashion Briefing: How watch heavyweights Swatch and SwissWatchExpo are responding to war in the Middle East
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
The United Arab Emirates has become the eighth-largest market in the world for Swiss watchmakers, with exports totaling nearly $1.7 billion last year. But travel to Dubai is plummeting, and Bernstein
