Fashion Briefing: How a U.S. microbrand became the first official purveyor of licensed World Cup watches
Culture Index
Score Breakdown
Relevance
14/25
Freshness
18/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Luxury brands have been involved with the World Cup for years, and watch brands are no different. Brands like Hublot and Tag Heuer have dabbled in being official timekeepers or event sponsors, but until now, no brand has ever made officially licensed World Cup watches.
