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Fandom is not a marketing channel

Sociology of Business / 31 July 2026 / 21h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

23/25

Authority

25/20

Brand Signal

2/15

Depth

1/15

5-Axis Cultural Radar

Fads are not fandoms, and how to avoid value inflation via social contagion