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Fake Flight Cancellations, Flying Donuts, and a 50-Foot Chrome Giant: Inside Butter Baby's Jakarta Airport Takeover

Hypebeast 21 June 2026 17h ago
Fake Flight Cancellations, Flying Donuts, and a 50-Foot Chrome Giant: Inside Butter Baby's Jakarta Airport Takeover
55
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Butter Baby is not a quiet act, in case you weren't already aware. On June 19th, the Jakarta-born bakery and dessert brand debuted a massive 50-foot, chrome-plated sculpture at Terminal 3 of the Soekarno-Hatta International Airport, during which a culturally expansive, multi-act festival unfurled throughout the afternoon and evening. Thousands of passengers witnessed structured chaos, concluding w
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