Fairfax & Favor launches third bag collab with influencer Lydia Millen
Culture Index
Score Breakdown
Relevance
15/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
British countrywear brand Fairfax & Favor has called on the services of mega-influencer Lydia Millen, who has 1.8 million followers on Instagram, for a third collaboration collection of ‘Town & Country’ bags for AW26.
