Faber-Castell’s “Shot on” spoof proves pencils can outgun a smartphone
Culture Index
Score Breakdown
Relevance
15/25
Freshness
12/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
A look back at the campaigns that still have something to teach us. In 2024 Faber-Castell turned one of advertising’s most recognised formats against itself — and the results are almost impossible to believe. The German art supplies brand, working with agency DAVID São Paulo, launched “Shot on Faber-Castell” across billboards and Metro stations in […]
