Ey Studio avoided ‘gourmet’ trends for something more authentic to rebrand Italy’s most iconic panettonne
Culture Index
Score Breakdown
Relevance
21/25
Freshness
18/25
Authority
10/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
In this refresh on the brands classic packaging, The Italian studio struck a balance between re-establishing the Milanese confectioners contemporary relevance and honouring the modernist heritage of a household name.
