Exclusive: Tarte founder Maureen Kelly enters nootropics with Finnsul, co-founded with her Gen-Z sons
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Maureen Kelly famously launched Tarte from her one-bedroom apartment in 1999. Twenty-six years later, she's debuting a second brand, Finnsul, with her two sons, Finn and Sully McDonough. The founders
