Exclusive: Sol de Janeiro takes a page out of the luxury perfume market with the launch of ‘intense’ fragrance mists
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
With the launch of its new Intense Perfume Mists, the Brazilian-inspired body and fragrance brand aims to speak to the demand for both affordable body mists and higher-concentration perfumes.
