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EXCLUSIVE: PubMatic Is Betting AI Agents Will Finally Fix Programmatic’s Complexity Problem

Adweek 24 March 2026 7h ago
EXCLUSIVE: PubMatic Is Betting AI Agents Will Finally Fix Programmatic’s Complexity Problem
60
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain—no DSP required.
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