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EXCLUSIVE: OpenAI Is Testing Exclusion Targeting for ChatGPT Ads

Adweek 26 August 2026 13h ago
EXCLUSIVE: OpenAI Is Testing Exclusion Targeting for ChatGPT Ads
59
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Independent research from SE Ranking, Emberos, and Seer Interactive all point to the same gap: ChatGPT ads have little to no connection to the conversation they appear alongside
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